New Balance Athletic Shoes, Inc. is a company with a single aim of producing high quality running shoes. Formed in 1938, this company grosses 1.5 billion dollars in annual sales. New Balance’s network of distributors and subcontractors help them establish their presence in over 120 countries.

New Balance carries a wide array of shoe sizes, widths, arch supports and highly advanced features resulting to satisfied runners with proper protection from injury and significant improvement in comfort and maximum performance.

What sets New Balance running shoes apart from its competitors is its focus on technological innovation and automation. New Balance’s continuous foray to discover new grounds in running shoe technology has resulted to a significant market share in the running shoe industry. In 1981, for instance, New Balance has pioneered the use of MCD-motion control device which stabilizes the foot to prevent injury.

Over the years, New Balance running shoes has achieved immense popularity and phenomenal growth. With continuous development of new highly advanced shoe lines for men, women and children, its yearly profit levels are on the rise. New Balance is one of the front runners and will be front running for years to come in the running shoe market.